Is it 3 clicks away?

Welcome back in 2008 - a year with many positive promises! I wish you, your family and your business all the prosperity and health you want.
Beginning of the year it is time to look at some of your business essentials. Why not starting with your web site …

Can every important information be found with three clicks?

Three is regarded as the best number for economic click counts a user needs to do to find the information he/she is looking for on your web site.
Don’t get me wrong: one or two clicks are absolutely fine, too.

Let’s have a look what can happen when a visitor on your web site has to click four, five times or more. They can get bored, confused and side tracked. In other words they might not reach the information they looked for on your web site. That means they might not buy, book your seminar, sign up for your newsletter, email you or contact you. They might just go to another web page because it was too hard.

Let’s make a quick count on your web site:
- how many clicks to the buy now/buy button of any product?
- how many clicks to all of your product or service descriptions?
- how many clicks to your contact page?
The three-click rule is important and as well as it is important how easy a link can be found.

Elisabeth Christine Peischl

www.selectbusinesssuccess.com.au
www.askElisabethPeischl.com